| Thermo-Tite Windows |
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Dear Gary,
Thank you for always being available to my company at anytime and for your insistence on re-branding Thermo-Tite over 5 years ago, which had and still continues to have a significant impact on our business. Your strategic insight and creative executions have withstood the test of time and continue to separate us in what has become a commodity business. The concept of humanizing Thermo-Tite by incorporating a dog into our new logo was brilliant. It makes our ads instantly identifiable, more memorable and one reason people pick up the phone. Just as important, TLG7 has done a wonderful job understanding our customer’s as well as our needs. |
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Randy Leeds
President
Thermo-Tite Windows
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| A&A Limo |
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In what many would consider to be one of the most challenging business
environments since World War II,
our business has not only increased
dramatically but we are hiring new drivers.
I believe this is in no small
part due to the repositioning of our brand which took place a year ago at
the suggestion and
direction of TLG7. Where other limo companies all look
the same, we have clearly defined a unique value proposition
which resonates
with the marketplace. The website that was developed not only brilliantly
highlights this but is one of
our most important selling tools.
Thank you |
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Anthony Ataffuri
President
A&A Limo
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| Lednor Corporation |
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Dear Gary,
Though we were only able to work with your group for a year and had to change agencies because of corporate redirection, two things standout in our relationship. One, I was appreciative of the personal handling of my account especially being able to discuss ideas one time and seeing them utilized immediately. Two, I learned a lot from your Group regarding cutting edge messaging in ads and scripts prompting responses in a difficult direct response marketing era. I would definitely recommend your agency to any business that utilizes direct response mentality.
Yours truly, |
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D. E. Thebaud
President
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| Renssalaer Honda |
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| Let me start by saying I never believed how powerful advertising could be. When I first met Gary, I was not so sure of what he had to offer, as I had never met him, but he came highly recommended from a very good friend of mine, who owns his own business , as I do, and who had done business with Gary, and had established a sound and successful advertising campaign. Anyhow, Gary and I sat down, and we began to discuss my business. He wanted to know everything. He came to my dealership to get a true flavor for who we were. Who I was. He asked me a hundred questions, He snooped around, talked to people at random, talked to customers, checked out our restrooms, offices, the whole nine yards, he really wanted to get a true taste of what we were all about.
Read more...
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Andrew James
President
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| Pratt & D'Angelo |
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| Why is the reason I hired Gary Blum & TLG7? When I first interviewed Gary to develop a business to business corporate brochure, I presented him with my thoughts and beliefs about what I needed. Gary immediately challenged me with a host of why questions. As part of his proposal, Gary insisted on interviewing property manager clients of Pratt & D'Angelo so he could assess their needs and determine what they deemed important in a painting contractor. The result was a well planned and superbly executed selling tool that potential clients find both professional and useful when evaluating our capabilities. This "why" approach is what differentiates TLG7 from other marketing & advertising firms who are quick to develop slick brochures and advertising materials without fully understanding the target audience's needs and motivation for purchasing particular goods or services.
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Ralph E. Rossi, PE
President
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| Bathwraps |
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| Gary and TLG7 have done an excellent job of building a comprehensive marketing program in a very short time. We are very impressed with their creativity, responsiveness and drive to make us successful. |
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Jeff Conner
CEO
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| Quality Advantage (Bathwraps Dealer) |
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| Having been in the advertising field for over 15 years before I started a home improvement business I have seen the best and worst of ad agencies. I have to say TLG7 is among the best. |
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| Not only is the creative top notch, the service is superb. TLG7 delivers what I want and more importantly what I need right out of the box - saving me money and more importantly time. Using the TLG7 lifts a weight off of my shoulders. I no longer have any marketing worries. They are not only on top of their game they are on top of my game and even seem to be a step ahead of me. |
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Larry Closs
President
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| Digital Eye Lab |
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| I want to thank you for your great work in helping launch Digital Eye Lab. As a new business selling next generation lens technology, the ability to educate and inform while promoting our launch was crucial. Your company hit on all marks in shaping our businesses brand image, while consistently providing technology backup. I am glad to report that after just 18 months, Digital Eye Lab has established a new successful brand and is now a national leader in our target market. Your company's ability to understand our market, competitive environment, and technology platform in building our marketing structure was and remains crucial to our success. |
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Many Thanks,
Scott Pearl
Managing Director |
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| Gutter Helmet |
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| “The Gutter Helmet 2007 National Dealer Meeting (NDM) was an overwhelming success. Many of the dealers said this was one of, if not, the best Gutter Helmet meeting they had ever attended. In order to successfully deliver on this commitment, we needed to partner with a professional marketing firm and did just that by joining forces with The TLG7. The differentiating factor that put The TLG7 on the top of our list was their unique focus on strategy. |
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| We appreciate all that you have done on this project and value your expertise and passion for getting it right. We look forward to our continued partnership.” |
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Phil Renda
President - Gutter Helmet/Southeastern Metals |
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| Jobson Solutions |
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| “We had an unbelievable 1,012 leads! That is the highest that I have seen with any of our Eyefind campaigns!” |
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Andrea Perchak
Project Manager |
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| Optical Distributor Group |
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| "Congratulations on helping ODG achieve our sales goals for 2006. With the industry +15% and distributor channel +20% (approx),our year over year increase of nearly 35% is truly impressive! You should all feel proud of accomplishments and contribution to our company's success. |
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| We are really excited about the company's plans for 2007- continuing of our successful formula of increasing the number of practices we serve, increasing our share within each practice, expanding our product and service offerings and giving back to the optometric community. In addition, our customers receive the best service in the industry as a result of us having the most experienced, loyal and dedicated employees in each of our offices around the nation. We will continue to build on this formula in 2007 and with the launch of Digital Eyelab and the restaging of our finished spectacle lens business we will go over the top. In case you weren't aware, our teaser ads in Vision Monday, 20/20, and Eyecare Business have created a buzz and we have been getting inquiries already even though we weren't identified as the parent company. You will all be impressed at our meeting in late January. |
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| In the meantime, enjoy this Holiday weekend, relax and re-energize- you will all need it as we continue our climb to the #1 supplier of contact lenses, spectacle lenses and soon digitally fabricated backsurface PALs. Wishing you all a Happy, Healthy New Year and special thanks from Barry and me." |
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Jeff Rems
President ODG |
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| Axiom Software |
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| "In the 9 months since we have been working with The TLG7, they have become an integral and trusted member of our team. For the first time ever, we are operating with a 4 month backlog of business which I believe is in no small part due to their efforts." |
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| Thank you, |
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Jeffery Yagoda
CEO Axiom Software |
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| Huff ‘N Puff |
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| "The TLG7 has helped us to distinguish our brand identity while achieving our direct response sales goals. Product sales are up 55% over the prior year and lead cost coninues to improve." |
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-Eric Minkiewicz
President |
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| Friedman Marketing Services |
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| "I must admit I was hesitant about using a small agency. Friedman Marketing is one of the largest data collection companies in the country...well I was wrong! As usual, the ad not only stands out (this one literally almost comes off the page), it also sells our services and reflects our corporate philosophy. The response has been phenomenal." |
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Ruth Roller
Executive Vice President |
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| Time Warner Cable |
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| "We were the hit of the conference. I just want to say your work was right on target...with 'cutting edge' creativity." |
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Rod Parker
Vice President, Digital Marketing Group |
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| MBIA |
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| "I want to thank you for your firm's good work on our corporate marketing kits. The design and implementation hit the mark and was very well received by our clients - not to mention our own senior management." |
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Debra A. Descloux
Assistant Vice President Coprorate Marketing |
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| American Red Cross |
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| "Your creative talents were exceptional in designing our Centennial logo, advertising campaign and radio spot. It has been a pleasure working with a professional of your caliber." |
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Barbara Rose
Deputy General Manager (Westchester) |
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| Wise Optical Vision Group |
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| "I don't know where to begin. The new ad campaign you developed for us is a winner! Since you redeveloped our corporate marketing materials, there has been a noticeable increase in the number of new accounts we are signing up in the field. And your sales incentive and marketing program has taken our web-based business from $250,000 to over a million in three months." |
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Barry Weisfeld
CEO |
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| Opinion One |
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| "You and your staff have worked with our corporate organization for several years. We have consistently found the work to be very creative. You take the time to become involved in understanding the dynamics of our company, which has helped us immensely in the strategies and positioning of our products." |
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Scott McFarlane
Vice President |
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| Westchester County Medical Center |
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| "The advertisements you have prepared for us are extraordinarily creative. Judging from the response I've had thus far, they have had a very beneficial impact." |
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Barry D. Bowman
Direcor of Public Relations |
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| Terramar |
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| As you know, when a company decides to change the way it's perceived in the marketplace, it can be a nerve-wracking task. TERRAMAR could not have been more pleased with the new look and ads you have created for us. Never have we received so many positive comments pertaining to our ads." |
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Garry Supple
Director - Sales/Marketing |
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| Roper Starch Worldwide |
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| "I appreciate the work you did on our name change campaign. We have received a great deal of positive feedback from your ads already. Moreover, I am particularly grateful for your attentiveness throughout the process." |
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Philip W. Sawyer
Director of Communications |
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| Electronics Division USA |
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| "As part of a multinational publicly traded company SND Electronics Inc. needed new a brand image to capture its 33 year legacy, and also reflect integration with our European parent ce Consumer Electronics. The TLG7 has provided my organization with a bold new image, and presentations to support the re-branding. The process was intelligent but not overdone. Their strategically creative efforts hit the mark and the response we have received from the marketplace has been very favorable. I am looking foward to expanding this new image to our other divisions.” |
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Anthony DiBenedetto
President Electronics Division USA |
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| Glock |
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| "I would like to thank you and The TLG7 for the refreshing new look and feel your designs gave to our commercial catalog. The Creative Message Action Plan (M.A.P.) process really works. Your statements; 'Helping your business grow for over 70 years,'Over 500 new varieties in in stock,' and 'Why you should buy from Gloeckner...We come to you!' are all powerful and will have a great impact. Thanks again for a great job." |
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Fred C. Gloeckner
Dave Seitz
VP Marketing |
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