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| At first it sounded fishy, charging more than the going market price for saltwater fish, aquariums, and service contracts.Thankfully, image is everything! By creating a high-end brand for this retailer which included presenting its saltwater aquariums as limited one-of-a-kind living works of art for only the most discriminating tastes, we had everyone hooked line and sinker. It was too bad for everyone that the actual “tanks,” which were poorly manufactured overseas, didn’t live up to the promise. That was one client that got away. |
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| Research, Brand Development, Print & Media, Direct Mail, Collateral, Event & Promotional Marketing, Public Relations, On and Off-Line Marketing. |
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