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mul·ti·me·di·a |
[muhl-tee-mee-dee-uh] |
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| Television. Cable. Radio. Online. Today, it’s all about developing the right message and communicating it the right way, at the right time, using the right medium. You can no longer expect to get results using the same language and style across multiple media. Nor be successful using only one medium to reach your audience. That’s why it’s key for small to medium businesses to choose an agency that is experienced in creating successful cost-effective integrated advertising campaigns. |
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Effective Internet marketing requires a comprehensive strategy that synergizes a given company's business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design. |
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Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times working with comScore published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting upward of 2,500 pieces of data on average per user per month. |
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E-Mail: As part of an integrated marketing campaign, or when our clients need to communicate important news or desire immediate results, we often recommend the use of opt-in email marketing. |
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With the proper message, it is one of the more cost-effective forms of advertising and communication with clients and potential customers. Besides being cost effective, when used with a time-critical call to action, results are instantaneous and measurable. In conjunction with an off-line marketing blitz, such as sweepstakes, promotions, guerilla tactics, and/or use of brand ambassadors, our clients are able to reach and get the response they want from the target audience. |
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Our mass email services include: |
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Creative & Production |
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Email List Rental |
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Deployment |
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Reporting & Analysis |
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Dedicated Email Servers (Monthly Lease) |
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Web Sites: You need a web site why exactly? First we’ll help you answer that question and then we’ll build only what you need using our proprietary DAIS (Design, Action & Integration Strategy). Why pay for all the bells and whistles when all you need is a bell? If Flash makes sense we’ll use it. If videos will add value, we’ll incorporate them. If you need a Blog, we’ll add one. But, if all you need is a web site that is intuitive to navigate and easy to search…then that’s what we will give you. |
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Search Engine Optimization (SEO): Where does your company’s name come up when someone Google’s it or types its name into Yahoo? |
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Surveys show that over 85% of internet users find new web sites by using search-engines. Other surveys show that after email, search-engines are the most popular activity on the web. Our SEO partners are expert at getting premium placement on all search engines. Working in tandem, we continually develop enhanced programming algorithms and monitor search engine practices to ensure continued relevance across all key search engine indices. |
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Our partners correspond with programmers at search engines and continually update your campaign to fit their ever-changing criteria. Experts in Search Engine Optimization & Pay-Per-Click advertising, we can also help you identify and evaluate your keywords, integrate and code these words into your website. Search Engine Optimization packages are available for national, regional and local searches. |
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We provide the following: |
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Keyword Analysis |
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Site Analysis |
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Site Optimization |
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Domain Submission |
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Pay-Per-Click Programs |
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Monthly Reporting |
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Television |
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Radio |
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Animation |
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